top of page
Cherry jam IGP
/ PACKAGING DESIGN
Packaging designed to contain the jam jar produced in Marostica (Vicenza), visually communicating the strong identity of the territory.
Concept & Visual execution.
Ancora 1
The iconic castle and chessboard.
The town is renowned for its centuries-old cherry-growing tradition and its iconic live chess game.
Traditional and symbolic elements are incorporated into the visual design to celebrate the local heritage: the medieval castle and the chessboard reference the famous human chess match, while cherry blossoms, cherries and a wooden wheelbarrow evoke the annual cherry festival.
bottom of page